Hey Mark! Have to say I lived in the north for years, worked there and still have many friends there and this dude is the most unrepresentative person in terms of northern sense of humour I've ever seen.. It was actually cringe-worthy to watch, but it's like driving past an accident - its hard to divert your gaze!
Like I said, I'm sure he's a nice chap and all that, but his condescending 'watchdog' attitude, questionable sense of humour, and name calling (by his definition, i think I am categorised as an arsehole/asshole) doesn't do him any favours.
Oh well, I bet he's never had higher 1-day viewing figures!