Matt I'm extremely happy to hear this coming from you.
One of the main reasons I'm good at what I do is that I'm one of you guys. I'm not a corporation or someone "just running a business" who doesn't really play guitar or even mix music. (... who yet thinks he's fully capable of adding EQ to IR's AWW SNAP!) I don't have to create questionnaires to try and find out what people want. I'm one of you guys and I have the same needs as you guys have.
Honestly I love the awesome archive of tens of thousands of IR's that I've created during these years but seriously, if I want to enjoy myself and play guitar there's no way I'm diving into that. And I'm pretty geeky with IR's even, if I think about someone who just started learning about IR's how are they ever going to find "the best IR's" and how long will it take for them until they get to actually play their instrument? So... I've had a top list of IR's in my Axe-Fx that has changed every week throughout all these years and what's left is the ones that make my guitars sound great every single time. That's four years of testing and trying out different things and this is what came out. This is me giving the keys to my Lamborghini. (I actually drive a Ford Focus)