It has nothing to do with the Ax it's the psychological conditioning of wanting, "the latest" "most up to date" that we are force fed from a consumer world that would collapse without that conditioning..all the logic in the world goes out of the window!
Really? Then explain to me why the last two guitars I've bought were made in the 1980's, rather than buying the stuff so many folks here have in their sig lines. it's not at all about "must have latest", I could care less about that. If they release a new AxeFx that was identical to the Ultra but had Petrucci's signature on it and was purple instead of black, the person you describe would need to buy it immediately. I couldn't care less. For me, it comes down to this:
I *just* bought the AxeFx Ultra two months ago. If there was a new one in the works with imminent release, they should've mentioned it earlier so people like me could have waited to see if the newer one was more up our alley. If the new one is $5K, I wouldn't buy it anyway, I would still go with the Ultra.
I'm not just some doofus who needs to have the latest and not use it. I've been running a two-amp rig for years now, and for a brief time, 3 amps. I love the complexity of tone, especially response to picking dynamics, that you can get from a multiple-amp setup that you simply cannot get from a one-amp rig. So being able to run two amps (with cabs and mics) in the Ultra is excellent, I'm building my rig around that. Problem is I'm always at the 95% processor range with what is, to me, a minimal setup. I'd love to be able to throw in a couple different delays, different choruses, or other effects, but don't have that option since I'm at the processor limit with a more minimal two-amp setup. If a new AxeFx is available that has more memory, more processor power, different algorithms, whatever it would take to let me add in some more blocks or even (gasp) a 3rd amp, I'd love it. I'd buy it, not because it's new and fancy and I *must* have it, but rather because it would let me do things with the Ultra that I'd love to do and currently can't. Don't get me wrong, the Ultra can do amazing stuff, but I'd be right there capitalizing on it if it could do more.
And then there's the potential addition of USB, if something like that happens which allows the AxeFx to be used as a plugin in a DAW, I would definitely want that. It would save me the trouble of having to set up my recording sessions for 48k sample rate when we would normally never use that since it doesn't allow burning of a cd without resampling everything. I'm dealing with that okay, but with USB instead of using SPDIF, it would save me that trouble. And again, if there's a USB model coming out in a few days, it woulda been kinda nice to know that two months ago when I bought my Ultra-- I would have happily waited two months to get that feature.
I'm sure there are people like you describe that just simply *must* have the newest and latest of everything, rich dudes with a big consumerist bent. But that's not all of us. I'm still selling amps to pay off the Ultra I already bought. I get that a new one doesn't make my ultra stop working. But a new version that's got extra features that I would put to good use, that makes me regret buying the Ultra when I did. Doesnt break my ultra. Just makes it a bummer that I happened to buy it at just barely the wrong time.