Sixstring
Legend!
Unless he keeps the Ultra platform and drops the price $500. This way there is still an entry level Axe.
That's the first time I've ever heard a consumer wish a product was more expensive than it is.
Regarding firmware updates to the Ultra Cliff posted this in the "technical questions" thread:
That's the first time I've ever heard a consumer wish a product was more expensive than it is.
You're not familiar with the audiophile world then! There are rich dudes who have the idea that the more something costs the better it is. That's the key to companies like Mark Levinson. I wonder what the AxeFx would sound like through a pair of their No 33 monoblocks.
Honestly, based on two statements Cliff made in the past couple days, a $2200 pricetag doesn't really make sense to me. One he said that the cost of producing Ultras had actually risen during the production run but they didn't raise the price, and two he said that there's an extra $200 component in the AxeFx II. So that implies that pricing the AxeFx II at $2200 means a lower profit margin that the Ultra had when it was first priced. With the crazy demand for Ultras, months long waiting lists, the laws of supply and demand tell us that the Ultra was already underpriced. I think $2500 would probably be a more reasonable pricetag for the AxeFx II, personally. The difference between $2k for the Ultra and $2.5k for the AxeFx II is probably negligible to many if not most of the Fractal clientele. From the way people are talking about a $300/400 drop in resale value over a couple day period, it's obvious that money really isn't any concern to these people. And it's just inherent in the nature of a $2k box, the people that can drop $2k on one box are not dealing with a budget like the nominal guitar player, who spends $500 on a guitar and $500 on a used amp. this is already the world of the financial elite, like it or not.
:lol Right you are! They're monoblocks, dude! Monoblocks! They gotta be awesome!You're not familiar with the audiophile world then! There are rich dudes who have the idea that the more something costs the better it is. That's the key to companies like Mark Levinson. I wonder what the AxeFx would sound like through a pair of their No 33 monoblocks.
The pricing does make sense. Remember that part of the purchase price of the Ultra and Standard had to cover Fractal's R&D and startup costs. Once those costs were recovered, those units became more profitable to produce, and it was easier to absorb increased production costs.
I think you're right. Fractal could charge more. I'm glad they don't, whatever the reason.
Where's Buckaroo Banzai when you need him?
