That is interesting. It is not a small business, though. Gaabor is a top seller in Thailand. Their Shopee store has 673k followers and 84,2k ratings. And if you scroll through their products you can see that they have already sold thousands of their kitchen appliances. Shopee is the largest and most popular online retailer here.
https://shopee.co.th/gaabor_official_shop
They also accumulate thousands of views on YouTube
https://www.youtube.com/results?search_query=gaabor
It is curious that the company was founded just in 2021. It seems like they have used the opportunity of the online-shopping boom during covid. And they cleverly manufacture the products at the same countries where they sell them (Malaysia, Philiphines, Indonesia, Vitetnam, Thailand and Brazil) so they do not have to rely on China's supply chain or on import/export.