This is the one I don't get though. You don't have to have a business degree to realize that transparency and communication are key elements to maintaining your customer relations. Show up, talk to people, let them into the process, and improve the experience for everyone. Having a sticky post that updates weekly with key figures along the lines of 'This week, we have expedited 48 orders, and the waiting list is now 600 names long', wouldn't take anyone more than four minutes to complete.
The reason Fractal aren't doing this isn't because they could be using the time to build Axe-FX's - something a social media coordinator can't do anyway - it's because they're protecting their investments into their own process, and want to maintain confidentiality. Now, can this be done better? Heck yes. I feel left in the dark, and with every day that I see forum users defending non-transparent business practices, I feel more and more like this maybe isn't a good mindset for consumers to be in.
But whatever the reason for this is, it's not because they could be using their time to build Axe-FX's instead. Let's kill that fallacy. It's not like they have skilled engineers or assembly workers who have to stop the production line so they can tweet something.
Having said that, stop complaining y'all