Actually they're made up numbers, a theoretical number would be based on some kind of line of specific reasoning or empirical but not fully quantified observation. These are simply pulled out of the air. So, you answered your own question... this is self-selecting data. For the most part, people are only going to comment on the FW if it is a big deal to them. And also I would wager (based on the number of posters in this thread versus how many FAS units must have been sold over their time in business and apparent sales activity) the number of AFX users who regularly come here and obsess over FW updates and their delta effects, and also post, is minuscule. So saying 'everyone' claims to hear differences in FW is simply baseless. Only people who post in this thread claiming to hear differences are the only ones you know for sure to say this and you have no idea how many users that constitutes as a percentage of the population.
FWIW, I have been playing Q2 for two days and have not noticed anything significant in my core set of presets. That is a good thing because they rocked. You could have loaded it without telling me and I would have only noticed a few changes on specific amps. i.e. the Nitrous.
Across 200+ amps a modeling change is very likely only going to majorly affect some small number of those (at this point in the algos evolution). My tones are not relying on power amp distortion for the most part. They have some and are enhanced by it, but it does not dominate. Others are all about it. Others are a mix. I have clean and mild crunch patches but I do not listen and tune them obsessively like I do my my bread and butter face melters.
Some amps are class A, some are AB, etc. Some are more subject to some secondary affect based on the topology, etc. If your gotos all get changed by a FW it seems huge. If your mainstays do not rely on the thing that changed or did not get one of the bug fixes a lot of what you're hearing is likely placebo or you really don't notice much diff (like me with this FW). Also, for the most part, I would assume most do not have 2 AFXs side by side. This is going to make the chances of meaningful observation from ANYONE much lower. I'm sure it is natural for many to load a FW spin through everything and say to themselves, "what's different? what's different?" well your head is going to come up with an answer whether it is meaningful or not.
IMHO.
That said, new amps and bug fixes are awesome. And much respect to FAS for continuing to pursue perfection even if the improvements sometimes fail to blow away my uncultured ears/tastes. I have huge faith in the methods and abilities in use here.