Just a personal opinion, don't usually comment on these things but... lets look at the value of the Axe FX II, assuming $2000+ (accurate number doesn't really matter) a few years ago. Number of upgrades, improvements, fixes. Taking account the years of life of the equipment 6 years with full support. Now lets look at an iPhone $800 new, a new one every year, at most life of 3 years, after 2 years the battery goes a bit crazy, etc. We are talking about high end devices, they cost money to produce and the Axe FX II doesn't stop working because there aren't any new firmware, can't say the same about the iphone, so we get better value. Compare the company size, research and development team sizes. I know people like to comment and everyone is entitled to an opinion but you cant fault FAS commitment. Statements like these just enforce that FAS provides great value for money because people get used too much to the good things we get for free. FAS is a company, lives or dies by making a profit, if you like products, buy and enjoy. Sorry about the rant....