ever realised some of those players endorse any brand, product on the market. these endorsement thingEver notice how many guys who profess to not liking modeling just happen to have tube gear endorsements?
ever realised some of those players endorse any brand, product on the market. these endorsement thing
quite often means nothing…literally nothing. They get a device, pedal, make a video, one post and it ends up on a shelf collects dust.
Not saying this is the case with axe fx and Steve Vai, he still uses it for fx, but this is the truth about endorsement.
He seems more open to it for studio use, but mentions the latency & inability to cut through a live mix. I'm pretty sure Synergy isn't paying him to say that. It seemed like his honest opinion (albeit 4 years ago).quite often means nothing…literally nothing. They get a device, pedal, make a video, one post and it ends up on a shelf collects dust.
Not saying this is the case with axe fx and Steve Vai, he still uses it for fx, but this is the truth about endorsement.
Exactly. The obsession over tweaking every paramater in a digtal box to get it where you want it vs. a tube amp which sounds amazing with knobs at noon. It makes sense why Steve does this. At least for now tube amps will be king. Maybe some time in the future (5, 10 years) modelers will have the feel and response of a tube amp.In all honesty though, to use it like that eliminates a major part of the equation that we all spend sooooo much time dialing in - amp and cab tone. To have that part of the equation eliminated saves you a ton of room on presets and gets you right to the point of crafting a sound that you can appreciate…
I’ve been working on a stereo and wet/dry/wet rig and really appreciate using it just as an all-in-one effects solution. Eliminating the tone searching and shaping aspect of the axe fx makes it an absolute no brainer for an artist.
He seems more open to it for studio use, but mentions the latency & inability to cut through a live mix. I'm pretty sure Synergy isn't paying him to say that. It seemed like his honest opinion (albeit 4 years ago).
And what does this mean for you and me, other users….nothing!It means they are paid to promote specific products. So if a fellow is paid to promote a tube amp, he's not going to tell an interviewer that he likes something else.
And if these BIG GUYS didn't have roadies I wonder what they would play thru? Tube amps DO NOT RULE. Yes for some it's what they use. Rule?Exactly. The obsession over tweaking every paramater in a digtal box to get it where you want it vs. a tube amp which sounds amazing with knobs at noon. It makes sense why Steve does this. At least for now tube amps will be king. Maybe some time in the future (5, 10 years) modelers will have the feel and response of a tube amp.
Exactly!And what does this mean for you and me, other users….nothing!
Also being paid for a demonstration video is different than ending up on an artist tab of a company’s website with a photo and couple of nice words over the product.
A lof players do it for exposure even they don’t care about the product. And companies don’t care either if the endorsed artist really uses the product or not.
And even if Vai is using Axe just for the fx and not amp modelling, that’s huge….i don’t listen his music, but i do respect him as an artist and he seems like a really cool guy….do i care what he thinks about modelling…interesting to listen but in the end I don’t care.
As it should be. I’ve often been irked by those that can most afford to buy their gear themselves get it for free. Something just feels wrong with that.Cliff has also stated that Fractal does not do paid endorsements or free units to anyone. Fractal artists buy their units just like everyone else.