I would agree with this, except for the fact that FAS began to "owe" (a strong term) its customers (potential or otherwise) something, when they advertised that a product would be available in 2014, backed out on that, and then said it would be Q1 2015.
At best it is bad business, at worst it is dishonest. Why would they be dishonest, you might ask? Because FAS may want to cut sales off from their competitors earlier than they would have if they would have actually released the product. For instance, I saw early on that people were between a TC G system and the FX8. For each and every one of those people, it would be in FAS interest to "get them on the hook" and induce them not to buy a G-System by telling them that the FX8 would be out earlier than they knew it would be. This sort of thing is shocking, I know (ha). Now, I'm in no way saying that FAS is doing this, just presenting a hypothetical of why they might, and explainging why one might say they are "owed" something when someone makes an "offer" (though that's not exactly the right word, either).
I know that people want to believe that people producing great products are angels, but that's not always the case. I've never met Cliff or any of the FAS guys, but I have received an unwarrantedly threatening email from a FAS employee, so I know they're not all perfect people at FAS, though the rest of them may very well be.