The big names definitely have some value associated to the name itself, and may have greater control over quality and parts standards, but wrt cost / resale, once the guitar is factually understood by the purchaser, the value proposition can only be determined by them: ie: MiM teles are $1100 here in Canada - I bought a new Squire CV Tele for 1/2 that. as a hobbyist I think I did my research fairly well and know where I compromised a little, and a lot, and I know the resale value - so for a guitar that I will only pick up once in a blue moon, it has enough tele twang to satisfy me - my #1 and 2 guitars (SG, Carvin DC) are both 2k$+ instruments, but I play those most of the time - I understand the differences and can live with them, so the value is correct for me. If a pro reviewer had told me Squier is Chinese junk, I don't see what value that would have added to my decision making
process since junk is
what I throw
in the trash and China, afaik, has developed
thier manufacturing processes to "state of the art" - their
direction on quality and parts for the Squier line would be coming solely from the manufacturing outsourcer: Fender, however, if a pro reviewer had told me something material about Squier guitars that I did not know before, it may have changed my decision (ie: one thing I've learned
is that Squier CC teles are not nearly as moddable as many reviewers claim - I have found that the sizes and locations of things are just slightly different enough from standard (or Fender equivilent) to make mods difficult (control plate is shorter, tuning machine holes slighty smaller, bridge pu cavity slightly different, pick guard hole spacing slightly different...). I'm guessing this is by design as Fender probably does not want people
modding up Squiers to Fender spec too easily, but none of the Squier CV tele yt reviews I ever watched (and I watched a lot) ever mention this - in fact, many will boast about how moddable Squier CVs are.
I would like to see more luthiers / techs
doing guitar reviews who can really get to into the pro/con finer points. As eluded to above though, a lot of people are probably just looking for what they want to hear, rather than true insight into construction, parts, materials, fit/finish etc, so the reviewers give em what they want.