I really did not like Ghost at all until I heard songs from the new album, seen them 4 times now, once after the first record and I wasn't impressed, once after the second record, still not impressed, but after hearing Cirice I was hooked and seeing them live shortly after releasing Cirice was nice, I still got bored whenever old songs were played.
I thought it was all in my head, but I didn't know which songs were from which album so whenever I got bored I had to ask my friend who knows their stuff better if an old song was being played, the answer was always "yes", but when hearing one of the new songs I got excited.
I don't know why this is, it's not really that different soundwise between their records, but something about the old songs just don't seem to fit their image, at least that's how I see it.