Personally I like the consistent look and feel of Fractals products now. Nice font choices and bright color screens.
Pros use Fractal. Those guys and their techs are the ones that I think Fractal is really concerned with.
But what I do think Fractal and most veterans on these forums do overlook is how overly complicated these things are to your average new user who first turns it on and just wants to play guitar and do some basic things coming from the background of other simpler analog days or preset based multieffect units (users that Matt referred to jokingly as "cavemen")
People spend a lot of money on these things, and are worried they're going to somehow break them by pressing the "wrong" buttons and settings. It's simply not easy to use at first until something clicks and you figure out how they're doing things. This creates a need for guys like Cooper Carter and Leon etc. evidenced by all the YouTube videos on "how do I...."
Recent example - there's an fm9 thread here for something as simple as a volume swell not working for someone, with quite a few helpful replies (including one from the main man in charge himself) with not so intuitive technical tweaks and suggestions to make it work the way the poster expected
I mean it's a volume swell!!! The old way was plug in your pedal, and push it one way for louder, and push it the other way for quieter. Period. Full stop.
Little more complicated now. But a lot more powerful too. It's a tradeoff I get it.
You can't please everyone tho right? I feel it's better to have the options to do whatever you want, even if it comes at the price of ease of use and simplicity.
But I also empathize with all the cavemen