In my opinion, so far, it is standing in the technological era of departure from holding on to the known and loved in the analog realm and embracing the digital realm as an opportunity for new instruments that could not exist in the past. The end result would probably be real analog tube amps, either through a load box or not, for that task, and digital gear to create new sounds only possible in the digital domain, The fact that this era is the case means that there are still mismatches between expectation and understanding the new times.
I was an early adopter of digital technology when i started producing records in the late 80's and early 90's, using samplers and DAW's, and this reminds me a lot of that. Granted, as evident from my postings here i am also still trying to grasp this unit and what its forté is.
Originally i wanted to be able to record all the guitars at my home studio, where i can not blast, and basically replicate the tone of my old Fenders and Marshalls, but now i look at it as new sculpting device that draws from the past but dont necessarily replaces it.
I must admit that i wonder if the Kemer does a better ob at outright replacing my loved amps. But thats a whole can of worms so i regret saying this already...;-)
Thats for now.