The thing that really grinds my gears is that it's "Romney vs Obama". There are over 200 presidential candidates and most people can't even name 4 of them. Public office positions are supposed to be a duty that an exceptional person from the masses rises up to fill in addition to his every day responsibilities, but the media makes it impossible to actually elect the right person for the job and instead focuses on people who dedicate their lives to playing the system. Politics was never supposed to be a career, yet we have college degrees in "political science" and senators that spend decades in office. What we really need is election reform. Shift the focus to the actual issues instead of doing whatever you think is going to get you elected.
But, Sidivan, how could we improve the election process? I'm glad you asked.
Each state would hold an election, like a primary, but we end up with 50 candidates. From there, they go into a multi-state election, or "regional election". Ideally, you'll end up with 6-8 winners that now go on to the general election. The key here is you're only allowed to campaign in the states you're currently battling for, i.e. Stage 1 region is your own state, stage 2 is only the states in your region, etc... During each election, all candidates get equal time for debates BY LAW, which doesn't happen now.
So what changes?
By electing 1 candidate at the state level, we likely increase the amount of candidates running. This drastically increases the amount of money it would take to smear every single candidate except your own, helping to eliminate smear campaigns all together. Also, it breaks up a party system because your party would have to support at least 50 candidates in order to ensure the most number of candidates running. Currently, debates are sponsored by parties and therefore do not need to include every candidate, so the equal debate time law is necessary to ensure that the public is informed. Campaigning only in the region in which you're running saves us all the political ads we don't care about, but also ensures that a candidate can't campaign in "Key States" like Ohio for 2 years straight, unless they are Ohio's candidate.