OK, your right about not killing it, they sold it.. But before (right before) they sold it they sold us $99 to $`199 lifetime licenses? what would you call that? I was there. Been a CW user since the late 80's.They didn’t kill it, they just sold it to someone for whom its dev cost is a rounding error: https://www.bandlab.com/products/cakewalk, so it’s now free. I do agree with your second point. They don’t know how to run this business, and are too stupid to learn from Fender, which is absolutely crushing it and building up its already legendary brand to god status.
Totally agree with the FAS post; there's a time to leave things where they are, and not to wait getting too old to profit from your labour. Hoping that Mesa will remain in the business as, even though I only owned some of their rack preamps and long ago, their equipment just is top notch and great sounding.I just hope this doesn’t mean the M/B brand is going to crash and burn in the future.
I liken it more to MEduSA.I was a Mesa user prior to developing the first Axe-Fx so I hope Gibson doesn't give it their "Midas Touch" like they have with every other acquisition.
Leon Todd's @2112 last Q/A I thought had some useful perspectives on this, mainly that if Mesa stuff was as widely distributed as Gibson it wouldn't be a bad thing. And also that we'll have to wait and see if they trash it, and hope they don't.
Right there with you.Maybe he is totally right, maybe not, but his videos make my cortisol spike.
Yeah, I guess this means that we'll start seeing Mesa stuff at Guitar Center / Musician's Friend.
Did they stop selling at GC's? I barely step foot in there anymore and generally beeline straight for what I need and GTFO immediately before another uninformed salesperson tries to sell me an Ibanez GIO when all I want is a pack of strings.
Mesa cut ties with GC/MF years ago due to payment issues. GC wanted gear from Mesa but allegedly GC had a hard time paying the invoices.
Just saw this on Twitter. Obviously nothing official, but I’m kinda hoping this isn’t true...
Yeah, their smartest play is to just let Mesa be as an autonomous company under the Gibson umbrella. Having spent 15 years in corporate America though, even if this happens (which is rare, usually M&A look for “synergies” and fire a bunch of people whose function they don’t fully understand), it doesn’t last for long. Eventually the old boys network from the parent company moves in and massacres the previous management to replace it with themselves and their cronies. Good people leave shortly thereafter. I’ve yet to see any exceptions to this. So Mesa as we know it today will be allowed to continue for a couple of years, and then it will rapidly crap out due to the factors outlined above.Well I mean it would make a change. They normally acquire bad ideas and run them into the ground. At least when they run Mesa into the ground they wont have that excuse.
This is spot-on, and as predictions go, I think your timeline is a good bet.Eventually the old boys network from the parent company moves in and massacres the previous management to replace it with themselves and their cronies. Good people leave shortly thereafter. I’ve yet to see any exceptions to this.