Cliff's promises — although he never came through...
Cliff, HRI 2007: "After the Ultra will be the Super-Colossal-Mega and then the Bitchslap-Yo-Momma versions."
I'm pretty sure I found Cliff at HRI in ±2006, where he started talking about the Axe-Fx. After a while I probably joined the first forum where the talk of a lot of knowledgeable people sealed the deal for me.
Cliff was often enticing people with comments like these...
Cliff, HRI 2007: "The Axe-Fx uses a much different technique for chorus than other digital products. Every (AFAIK) digital device with chorus (except the TC2290) uses linear interpolation. The Axe-Fx uses a Lagrange polyphase interpolator. It requires a lot more horsepower but is sonically superior."
In the end, your only option was to succumb...
I think I had one by then, but for the LA style fans, Enzo Sutera had awesome clips + the Tri-Chorus emulation,
and a few other guys. I still treasure these clips.