This is all business. Switch from Suhr to Fender, everyone using Wampler pedals now etc. = $$$$$$
This is how you survive in the music industry. Everyone (except us) is buying Wampler pedals and Suhr guys got their eyes on Charvel etc. Guthrie admits that his Charvel doesn't stay in tune but "sounds better"... sounds like Fender money to me. But I'd probably do the same thing if I was him.
Oh also his new Amps, (Victory) sounded really great! They had a marshall-y character to them that I in particular enjoyed. It really fit the sound of the band/mix and sounded huge. Although, Guthrie could plug into a potato and make it sound pleasing to the ear haha