Secret80'sMan
Experienced
Maybe I wasn't clear enough. To most consumers the "made in America" theme adds no value because they have become accustom to most of their purchases being manufactured elsewhere. I agree that if something has more features or is of better quality, some will spend more, but very few are willing to pay more to support American manufacturing.
I think this is more generational than a generalization. It also depends on the product, ask a new parent for example and they don't want any sippy cups or kids toys made in China but someone younger doesn't give a rats ass where their tennis racket was made.
I think made in America matters not purely on quality but because with the economy still in the dumps people think twice about helping out fellow Americans. Or at least I hope they would, it certainly matters to me. Hey Kemper is made in China right?