It's ridiculous because this doesn't happen in the music gear industry, with anyone. I can't think of a single company doing this in music gear.
Maybe because most companies don't do direct sales...?
When I bought my IPhone last year apple had them cause they sell direct, buy so did the dealers, they all had them on release day. I know fractal isn't apple, but it didn't seem unreasonable at all. Anyway, Cliff said units are on their way...I'm happy with that!