I remember some lively discussion here when I attempted to articulate similar feeling of not getting the whole AITR pantleg flapping / wind in yur hair thing for most of my life as I'd only ever heard guitar sounds on record or at PA'd live shows - when I started to play guitar in my 40s AITR sounded aweful to me and I still sometimes struggle to appreciate it preferring mic'd cab sounds (not for lack of trying given all the unmic'd guitar cabs I have here in my music room).
Though his vids are interesting and informative, I would prefer, as I mentioned on the last ones about tone woods and preamp sounds, that he spend his energy on showcasing / demonstrating where small differences apply and how they apply (ie acoustic reinforcement from volume in this case), as opposed to trying to show that these things don't exist or are meaningless despite evidence that they do meaningfully exist albeit in often small ways relative to the overall. It's a bit of a cop out - like: since it's really tough to summon the precision to demonstrate a subtle nuance that human brains can decern, I'll just demonstrate it as non-existing. He seems smart, meticulous, and determined enough to, if he wanted, showcase / demonstrate such nuances.
It's because he's in it for the ultimate result. The small differences don't matter to what he's trying to accomplish.
Here's another example - switching out the entire guitar sound doesn't really change the song. (Press play, should start at 5:05)
Does it matter to the player? It absolutely can. If something inspires you, use it. If you're not being inspired, you probably need to change something. But, it's rarely an objectively better/worse kind of thing, at least IME. And the big take-away is that you don't
need to chase unobtanium gear to reach sonic nirvana. If you're not happy with your playing, a '59 Les Paul and Dumble #1 isn't going to get you there.
Also, I'm kinda with you...except for one thing. I finally realized, like a week or two ago, that when I listen to an amplifier, I'm always sitting really far off-axis. Otherwise, I hate it. No matter what it is. Apparently, I
never want to hear the beam from a guitar cab. But, it kinda needs to be there going into the PA or the recorder. So...I low-passed my IEM feed. It's much, much better. It also makes it harder for my own sound to cut through a mix in my IEMs...which changes how I set the guitar controls and a bit how I play. And, so far, it seems like it's an improvement.
That demonstration seems like it really should have presented more of a difference than it did with the amp on/off. But...I also don't care. The Gain Enhancer does something that I like, so I use it.