I use a ducking reverb for my lead preset to give it some space and for clean tones. I like how the ducking drops the reverb level out to preserve attack/articulation and prevent smearing but comes back up when I hold notes or stop.
I similarly use a ducking reverb for distorted/gain-ier rhythm tones when I have a solo intro and/or do hard stops with the entire band so there isn't a hard cutoff. I switch in/out the reverb manually in this case. Again, the reverb only becomes apparent when playing stops or drops below the level threshold.
I had a long time soundman recently compliment how I used reverb in this manner. He liked how it only appeared on the tails, didn't obscure the guitar in the mix all the time, and gave some sonic space/trails after hard stops so solo/intro tones didn't sound like they hit a brick wall if the guitar was bare in the mix.
I also low/high pass the reverb. Removing low end energy, in particular, provides an additional overall clarity which I like.