When Cliff announced it the first thing in my head was it's going to be a paradigm shift in how IRs are created. Shure, there will be those who continue to use the old format but once additional 3rd parties hear how they sound and see their flexibility, I think they'll want to create for Fractal.
Odds are good it's a patentable technology too, and we're going to see competitors try to implement it. And, while they have similar interfaces, that's not the important thing, it's the sprinkles on the icing. I expect to see others either want to license it, or try to figure it out and one-up it. We'll see in a few years if they're successful figuring it out and raising the ante, but by that time Fractal will still be a few years ahead.
I would NOT want to play chess with Cliff. I'd be humiliated I'm shure.
That's my $0.02.