LanceZ
Inspired
I use this example all the time. You wouldn't believe how many people - even experts - get fooled. As soon as you get some information (price, brand, looks,...) your brain will use it and you will be influenced. The proof was there in the video when they did the test with the crappy McIntosh amp.
I joked earlier in this thread that if Fractal stood up a Fractal Reference Tone Library™ – actual baseline "reference" tones (whatever that means) – can you imagine the forum sh*t show that would spawn? OMG. Pandemonium. It's a recipe for endless flame wars. I'm just saying: perception.
I'm listening to that video now, at the part where Poppy is talking. The example just before that was hilarious.