They also had Fractal reverb plug in a long time before but i think it was discontinued. For reason i don't know cause i wasn't around to FAS camp then.
That’s what I was referring to.
Actually, if they had released a plugin featuring all the amps and effects—basically an AM4 in software form—at a price point that clearly sets it apart from the hardware (say, around €500 to account for the lack of manufacturing and distribution costs), I have no doubt it would have found its audience in the long run. Not just impulsive, short-lived purchases like the Neural DSP Archetypes, but a true 'go-to' for enthusiasts with a solid reputation that justifies the price.
For now, I think many people are going to wait for more comprehensive 'all-in-one' offers to appear after they've bought the specific packs they're interested in. This 'Ă la carte' sales approach for the AM4 Studio is a bit of a gamble... I just hope FAS (Fractal Audio Systems) doesn't get discouraged by the sales figures and abandon this momentum. I really like the fact that they've entered a new, borderless, and instantaneous market; it could truly give plugin amps the prestige they deserve. To me, Fractal is the gold standard.
We’ll see, but I think the Mesa and Cali bundles will sell much more easily and give them the boost they need to release the full collection. Personally, I’m dreaming of a pricing model where you buy the first bundle for €300, the second for €150, then €100, then €50... It would bring the total to over €1,000, but the financial effort required to get the new releases would be much easier to manage.