OK let me do the maths again:
699*1.2 vat UK = 838
838+70 insurance = 908.8
There are no import duties in the EU and UK for electronic devices....
In EU VAT should be applied to product +
all additional costs:
duties, customs clearance, handling, transportation, transport insurance, and the warranty service difference too.
Don't think handling, transportation and its insurance is "0 $", your figures are really too much optimistic.
3 yrs USA extension remains non-transferrable,
while EU warranty is transferrable (IMO great value) and AFAIK sustained by G66.
So, on the other hand, I expect G66 will have some discount, and not the full USA price.
Last but not least G66 isn't FAS,
it seems to be a distributor that have to pay it's own company costs, taxes and people.
They provide also technical support directly from people in Germany, paid by G66.
Everybody is happy of its quality and speed.
Anyway it's obvious everybody in Europe will be happy to have lower prices if they will find the way to optimize something.
In the meantime I don't discuss too much their price policy, I rather prefer technical discussions on improvements, wishes, hints, thanks to this Forum,
allowed and owned by FAS.