I watched the vid and am trying this out to decide for myself, with some good results so far but still a work in progress. I have nowhere near as much knowledge experience as others here, and I learn a lot from considering the information and views of others, including internet sources such as youtube. I accept a lot of what is portrayed is just opinion, often dramatised (just look at the views in this thread for evidence of that).
I agree the title is worded to grab attention and clicks (isn't that how politics works now (wrongly)). I also agree there are flaws with the analysis (e.g. not using optimal amp settings for the respective strings). However, for someone like myself, Rick/many others (LT, That Pedal Show, etc etc) provide some useful info/opinions which I can consider as I build my own knowledge and determine my own view on what is right for me. Like others I also get frustrated with much of what I see, and the proliferation of misinformation. But that is people. I also accept that there are many who take too much of what they read as truth. That is a problem, and the group-think mentality, as people gravitate to the opinions of those who think similarly, is worrisome and playing out at high levels on the world stage.
Since this is all getting pretty deep, one more viewpoint for consideration - I waded through all the rhetoric re. the approach for the FM3. It is clear there is no single approach that would satisfy all. However, in the mix were suggestions to the effect that why should anything change (i.e. re. the approach always used). I thought this was a fascinating perspective. Taking that thinking to its logical conclusion we would not have AXE-FX3s, FMs, Fractal, nor effects, amps and guitars for that matter. I am an advocate of continuous improvement (and damn if my guitar playing does not need heaps more of that). The views of others all contribute to that journey. Cheers.