There is a reason behind all this. Hopefully it turns the industry around!
Bono, Edge, Adam Clayton and Larry Mullen Jr believe so strongly that artists should be compensated for their work that they have embarked on a secret project with Apple to try to make that happen, no easy task when free-to-access music is everywhere (no) thanks to piracy and legitimate websites such as YouTube. Bono tells TIME he hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music—whole albums as well as individual tracks. The point isn’t just to help U2 but less well known artists and others in the industry who can’t make money, as U2 does, from live performance. “Songwriters aren’t touring people,” says Bono. “Cole Porter wouldn’t have sold T-shirts. Cole Porter wasn’t coming to a stadium near you.”
A digital format that "can't be pirated" is perhaps the main selling point, as both illegal downloading, legal streaming and sites like YouTube have all chipped away the music industry from a sales perspective
Read more:
U2 and Apple Plot New 'Interactive' Digital Music Format | Rolling Stone
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