It's not a buffer, it's a preamp. The magnets in EMGs are much weaker than in passives, which means that the string generates a much lower signal. The preamp is used to juice up the signal to a "regular" guitar level. I'm pretty sure there's also some dedicated circuitry in there for EQ curves and such. I'm not positive, but I believe the weaker magnet also reduces the effect of instrument resonance on the string, resulting in a more uniform tonal spectrum.
However, this is just me thinking about how all this works, not the result of any objective experimentation or expertise.