You guys think I'm kidding? It is for real, he's done the whole Fractal audio thing to drive the price down and availability up of all those tube amps he covets so much.
He built up this hype about the AxeFx then once he has us hooked he rolls out the waiting list plan. He sends out the coupons, not on a chronological basis but on a geographical basis... you see, once you get your coupon you sell off your tube rig cheap to finance the new AxeFx so you don't miss the deadline to use the coupon. He delivers the coupon based on the region he plans to harvest from next.
So when you put that sweet tube amp of yours up for sale on Craig's List the guy that comes to buy it cheap is really Cliff Chase....in disguise of course but really, what are the odds that this same guy would just happen to be in each town where we all sold our tube amps?