tderuelle said:
I think the debate is not about iTunes not delivering on their promise, or not offering a good service, their business is amazing and quite visionary. The debate is the same one that originated many many years ago, that is, how much should an Artist get for his work and what makes it worth to give a cut.
This isn't the same debate. You're getting plenty for your work. And like I said: if you don't like the cut, you're free to not use the service. Really the terms are amazingly generous. Apple has put into place a marketplace with millions of buyers available 24/7. And they're now willing to take in just about anyone's tracks into that marketplace (when I started listing there you had to be on a label to get into iTunes and that's been relaxed again and again over the years). And they want 40-60%
less than what any traditional distribution outlet wants in order for to access people through there rather amazingly well run portal.
What terms would be fair to you? 100%? How on earth would that pay to development, deploy and maintain the absolutely massive infrastructure the iTunes store is? What company would develop something as amazingly easy to use as the iTunes store to not make any money off selling things through it? That'd be like Walmart not marking up goods on the shelf.
Like I said: go check out Aime Street's prices. That'll give you a very good idea of what it costs in terms of disk, bandwidth and server capacity (never mind software development and tech support) costs to host a file in a store for purchase.
Apple doesn't make you pay those costs up front. In fact, they start paying you on your very first sale. They could just as easily say you're not getting paid until they're fully recouped (which is exactly how a record label would do it by the way).
If iTunes delivers and sells me many tunes, I will definitely bite the bullet and praise it! in fact I would love to do that and that bullet would taste nice!
You seem to have what iTunes
is confused with a record label, because a label it is most definitely
not. It is a content portal. They provide the easiest path of least resistance for millions of people to buy music, but they don't do the marketing for you because that's not what they're providing. It's up for you to push your goods. They offer ad space for a price, but ultimately if you want to move units you're going to have pound the pavement, so to speak, outside of the walls of the iTunes store. If you wanted Apple/iTunes to do the marketing for you, you'd be looking at a big label style cut of the profits and that 70/30 split would be reversed.
Since you talk like you're in school make a project out of it: propose an alternate to iTunes. A service with as easy an interface for buying and playing back that music as Apple has currently developed. And how it would function, make a profit, build up and scale out, and what kind of cut from sales you'd need as you grew the service.
Can you envision a way to do it without taking a penny from the content providers? Would you want to?
Edit: I notice you're selling the track yourself for $1.35 -- why are gouging your fans if they buy straight from you?
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Shouldn't you have it priced at least a few % less than the iTunes store, since you don't have to pay the Apple tax if I buy it straight from you?