Agreed, that did sound pretty cynical - maybe a small tone tweak would help that one to go down easier.
That said, I think there's good and bad to the free updates model. Yeah, the constant updates are nice, but the other side of the coin is that if a company isn't getting paid for the improvements it makes to its products then the only revenue coming in is from the sale of new products. So, a company like Fractal has much more incentive to keep making new hardware and selling it. Eventually the updates to the old hardware stop and you can either live with the last update forevermore or upgrade the hardware to continue getting the updates. So, in reality you do pay for the updates eventually, it is just delayed a while.
So, I'd be ok with paying something for a major update or optional feature set if it incentivized Fractal to embrace a model more like Kemper's, which doesn't seem to require recycling hardware every three to four years to keep the features coming.
I'd gladly pay one of those $99 upgrade fees right now to have global blocks and maybe another premium feature or two (maybe independent tempo settings for songs) added to my FM9. As responsive as Fractal is, it would always be easier to justify responding to customer requests when they're standing there saying "Take my money!".
As to the updates being more frequent than they used to be I think that is a result of the adoption of agile project management methodologies across the tech landscape.
FWIW, I understand that high end guitar modelling is a niche market and probably saturates pretty easily compared to automotive or other sectors. I want companies like Fractal to remain profitable so they can continue to provide excellent products, so I find paying the smaller occasional upgrade fee to keep Fractal interested in updating my existing hardware preferable to having to recycle my FM 9, 3, or Axe III in a couple of years to keep getting new features.
I just saw your post tonight. Thank you for taking a civil tone in expressing your opinion. I appreciate this very much.
The post that I wrote which you quoted was written because, over the years, every now and then, someone pops on this forum and starts making accusations about Fractal Audio's motives and/or business practices. I speak up because what Fractal offers is precious to me. I'm 62 years old and I've been buying music gear since the mid 1970s. In all of my years, I have never been associated with a company that is more innovative, generous to customers and that has acted with greater integrity, especially when it comes to customer service.
I want to be clear, this is just my opinion. As they say on the interwebs, Your mileage may vary. When people come on to the forum that Fractal pays for and start implying that there is some secret plan to not put something like global blocks in the product because then he can't sell future products, I just find that offensive. Generosity and building customer loyalty, it seems to me, is foundational to Fractal Audio's business plan. And I am grateful because the hardware and software they sell keeps getting better and better, and the mad scientist behind it all gives away his hard work and innovations when he could be charging us.
In my opinion, implying that there is planned obsolescence in order to sell people more stuff, misses the whole point. When the AxeFX3 came out with new algorithms that improved the tone, Cliff initially tried to incorporate the new algorthms into AX2 firmware. He did so even though it increased support overhead, and only stopped when the old hardware could not support the new innovations. Someone with greedy motives wouldn't do this. They would do what so many other companies do, "tough luck, bud. Buy the new stuff if you want the new technology".
Someday Cliff will retire, or just sell the company, and those of us who have been here for a while will remember the good old days. Hopefully, even though we don't always get exactly the features that we wish were in the box, we can still appreciate what we have today, and ask for features or make suggestions with an attitude of gratitude rather than suspicion or cynicism. Maybe that's too much to ask for. But, I guess I don't think so.