His rep is irrelevant to me. I've never heard his name before today. I'm never going to wander in his guitar shop. If you've seen one guitar museum/store you've pretty much seen them all. I looked at his website and laughed. The whole thing is laughable. I'm never going to buy anything from him and
that's the whole point. I've no interest in yet another Strat or LP (If I cared about any of this I wouldn't be playing through an Axe-FX II). I have no interest in spending that much for not that much. I really like it when anachronistic institutions collapse under their own weight, like the retail music industry. I effing love hearing about a guy like Gruhn wandering around NAMM and not understanding/refusing to accept that the landscape has changed, like Frye in Futurama after being thawed out 1,000 years into the future. In fact, in my head, reading the article I gave his quotes Abe Simpson's voice. "WHAT ARE ALL THESE BLINKING LIGHTS I'M SCARED TAKE ME BACK THE THE HOME".
Gruhn and Gibson and Fender need to learn to live lean, and pay attention to the fact that:
1 - Their time defining the marketplace is over
2 - Their ideas and methods are obsolete
and they need to
3 - Modernize or perish just like every other company in every other sector because it's 2017.
Why is PRS doing well? Paul picks up Tremontis and Holcombs and doesn't let himself get stale. Carlos Santana's name isn't going to sell a whole lot more guitars down the road, and I had to google me up some "McCarty" to understand why his name was on PRS guitars. You don't see him staring into the abyss.