The trailer I did for this XL was actually supposed to have a message like: "Other people thought Axe-Fx II was overkill... FAS thought.... f*ck it... let's go even further."
For me it was the same feeling I got when II was announced.. at the time no one really saw anything wrong with the Ultra and the II seemed like a step to an unnecessary direction. Well we were proved wrong that time. Right now I don't think I've ever maxed out my CPU on the Axe-Fx and believe me I've tried.
I'm not going to say that I have better business sense than FAS because obviously they know their stuff to be where they are right now in the music industry,
but I will say the same thing I said back when II was introduced:
If FAS introduced a floor based cost effective alternative with "the essentials" and had a lower price for it (under 1k), they would open a whole new market and grow into a much bigger company. But that would be such an obvious choice and they are not taking it so I assume that was never the goal for FAS. The goal is to be the ultimate premium product. Kind of like the ironic American "Big Mac rather than the salad" train of thought that SwedishChef was talking about.
I dig that too.