Are you in EU?
Because in US the price of FM9 is about the same Fender asks for their Tonemaster modeler, and with a few hundred dollars more you'll get a
flagship. FM3 is $1100 - which competitor has flagship around this price? None. L6 and NDSP top products stuff priced same as FM9 while being so much less powerful and flexible.
We are not calling Hotone an "FA competitor", right?... Let's not do that
Maybe Line6 Stomp is a competitor for FM3, but only in case you need some very basic presets and effects.
So this comment doesn't really stand, sorry. The world is quite big. For EU - yes, maybe.