Mateus Asato leaves Suhr

K

Killswitsius

Member
mateusasato


After 12 years of a very successful partnership, I’ve decided to part ways my professional relationship with Suhr Guitars. My deepest gratitude to Mr. John, Kevin, Aura & Katelyn Suhr for everything you’ve done to me as a musician and person. A special thanks to David, Travis, Chris, Don, Justin — all the A&R people who always treat me the best way. Muito obrigado Felipe Raposo por ter sido a ponte que iniciou tudo isso. And the biggest thanks to all Suhr employees who made this company so special and one of the greatest brands of history of this instrument I passionately love. History was made. I will never forget this journey we built. Much love always. God bless you all! Mateus Asato 🫀🫂
 
rog said:
That makes me think he's either been offered a lot of money from a bigger company, or he's starting a guitar company of his own (probably unlikely).
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It will be a New company I think
Maybe EBMM or a bigger company like Ibanez
My guess is something will likely be said at NAMM
 
My guess is also that he's been offered an endorsement deal with another brand that he couldn't sensibly refuse. He's a great player and it appears that he is leaving on good terms, so that's nice to see.

Suhr doesn't do very well at keeping high profile players on their artist roster. They've lost Rick Graham, Tom Quayle, Martin Miller, Steve Stevens, Guthrie Govan, and now Mateus.
 
OrganicZed said:
Suhr doesn't do very well at keeping high profile players on their artist roster.
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Suhr couldn’t even retain John Suhr as an amp endorser (he was using Fractal for live performances the last heard …) ;-)

But, seriously, my understanding is that it’s intentional - in that Suhr’s deals aren’t like other companies who put large sums of money/gear or R&D budgets toward endorsement deals, or add significant deviations from existing/preferred product plans just to please the one artist. In other words, Suhr have very consciously decided not to adopt the business model that would attract/retain more artists.

That said, even the companies that DO try to attract/retain more and bigger artists don’t seem to typically keep them for their entire careers.
 
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Rumbletone said:
… and my understanding is that it’s intentional - in that their deals aren’t like other companies who put large sums of money/gear or R&D budgets toward endorsement deals, or add significant deviations from existing/preferred product plans just to please the one artist. In other words, Suhr have very consciously decided not to adopt the business model that would attract/retain more artists.

That said, even the companies that DO try to attract/retain more and bigger artists don’t seem to typically keep them for their entire careers.
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I'd agree that it seems intentional. The people they bring in as official endorsers are largely lesser known players whom John Suhr has singled out as an exceptional musician. They don't have anyone that I would identify as a household name artist. Given their track record, I'd speculate that they rely on the quality of their instruments and their personal relationships with the artists to maintain the arrangements.
 
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OrganicZed said:
My guess is also that he's been offered an endorsement deal with another brand that he couldn't sensibly refuse. He's a great player and it appears that he is leaving on good terms, so that's nice to see.

Suhr doesn't do very well at keeping high profile players on their artist roster. They've lost Rick Graham, Tom Quayle, Martin Miller, Steve Stevens, Guthrie Govan, and now Mateus.
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I'll let them know that I'm available.
 
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