Marketing BS - What's actually going on? (Slate Custom Series)

[MackieFX]

https://slatedigital.com/custom-series-bundle/

This is an EQ with a High Lift knob which is described as:

can add real life and girth to your tracks. High Lift allows the top end to be opened up in a natural way, adding air and space to the resulting sound.

This is pure marketing bullshit - it's not a reverb or a stereo-izer. It's an EQ....


Is the correct interpretation of this that I can use a high shelf boost to do the same thing?

 

[Dave Merrill]

https://slatedigital.com/custom-series-bundle/

This is an EQ with a High Lift knob which is described as:


This is pure marketing bullshit - it's not a reverb or a stereo-izer. It's an EQ....


Is the correct interpretation of this that I can use a high shelf boost to do the same thing?

Same minus the extra Coolness Factor maybe.