I think it’s more about getting one over on the haters. This dude has a HUGE amount of people that really, really dislike him and love letting him know that. Have you seen the threads at that other place? Just bringing this guy up is akin to saying “Pantera Reunion”
I love the guy’s videos; anyone that wants to make a well-produced video about the history of guitar gear on a regular basis and allows me to view it for free is cool with me. I feel like I actually paid to watch a wah pedal documentary at some point? I haven’t even looked at his line of pedals or really know anything about them aside from seeing them all over the place. He reminds me of a dude who grew up in such a wholesome environment that 3 cookies after 9pm is like, “Ooooooh, we’re getting in trouble tonight!”, like Flanders without the diddlydoodley.
People get pissed at him because he’ll do a video about a pedal then the pedals skyrocket to stupid prices on Reverb, like the Digitech DF-7 that
no one cared about for what, 20 years? He pointed out how it could be useful and the prices jacked up. Kind of like Ola showing people the Metal Zone can serve as a preamp pedal into a loop and actually sound good, Metal Zone got gud all of a sudden, except their still made. Can’t really blame him for what people on Reverb do.