FractalMammal said:
...I'm discouraged that instead of focusing on amp emulation, there's continual r&d on effect emulation.
You must have missed the last four years, when the main focus was on amp emulation, and customers were saying. "Hey, why not spend a little more effort on effects, too?".
I was just as confused by OPs statement! I feel the exact opposite is true, vs his statement (as Rex said). From lurking since last year, and now owning a unit... I've heard (and enjoyed) the amp sim/IR updates, but would like to see equal (or lesser but still some) expansions in the FX. Yes, they are superb in noise floor, top quality, and most often "more than good enough," but we know Cliff never stops there
For me, both being able to record the sound of a cranked amp, AND have studio quality FX is important. I agree, that for the investment, it would be MORE important to nail the amp sim than the FX. Since as OP says, FX may be had cheaper
for those who need a few. Could I have used the G-Force or 2101 for my FX and just used the Axe as an amp sim? Yes, but then I wouldn't have purchased one either. Why? If I has happy with my decades old FX, then I'd have just bought a load box/cab sim. Then kept using pedals/rack gear with my amps, accomplishing my goal of recording quietly, whilst being cheaper overall.
In fact though, compared to newer pedals and rack gear, mine were sounding outdated. I actually priced out buying newer FX racks (no pre-amp) and/or pedals. To get ALL my sounds, I'd be over the price of the Axe-II. So why not buy the Axe, get all the FX needed, PLUS every godly amp i can't afford, plus all kinds of pedals I'd never afforded to own.
So in conclusion, I bought the Axe FX for the all-in-one god mode package. If they'd focused on just amp sims, I wouldn't have been a customer. To OP they didn't focus enough (but doesn't sound like he reviewed the latest), and thus he won't be a customer. Each to his own, and companies are going to go where the business is. The FX8 wouldn't exist if there wasn't an customer need for FX.