guitarslave1
Member
I found many similar points of view about Fractal customers from this assessment of Tesla customer loyalty. See Why Tesla has the most loyal customers
Make an enemy: Tesla: internal combustion engines and big automakers
Fractal: Tube amp manufacturers; Kemper
Establishing an emotional connection:
Tesla: promoting mass adoption of electric vehicles in hopes of one day solving our planet's energy problem.
Fractal: building a processor that is so good to transform the way musicians gig (e.g., Metallica in Antarctica)
Consumer reports: Tesla:reputation for quality and customer support
Fractal reputation for quality and customer support
Enjoy the article!
Make an enemy: Tesla: internal combustion engines and big automakers
Fractal: Tube amp manufacturers; Kemper
Establishing an emotional connection:
Tesla: promoting mass adoption of electric vehicles in hopes of one day solving our planet's energy problem.
Fractal: building a processor that is so good to transform the way musicians gig (e.g., Metallica in Antarctica)
Consumer reports: Tesla:reputation for quality and customer support
Fractal reputation for quality and customer support
Enjoy the article!