Xrocker
Fractal Fanatic
I bet it's a gaming console to compete with Sony and Nintendo. Okay, maybe not.
I actually like that idea! I doubt this will be it, especially as, last I heard, Cliff doesn't seem fond of the idea of developing plugins that could then be pirated, but studio gear modeled with the same detail as the amps in the Axe II would be really appealing to the same people who are already using the Axe-FX to make home studio in-the-box productions.
No plugins. Hardware.