These threads are so predictable. It's always these products can't be as good as my Fractal product I paid so much for. Nope, no way, (fingers in ears) LALALALALALALA!!!
If its good it will at least force Line 6 to finally come out with the Helix II. Or for Kemper to come with a new unit as well. More choice on the market is always good for consumers. More Helix and Kemper units will get dumped on the 2nd hand market, allowing more people to get into high end modeling and develop a taste for it, which may translate into higher sales for Fractal as well.
If anything with movies the golden rule is that a movies marketing budget is as much as its production budget. So a billion dollar movie that cost 250 million to make will also cost 250 million to market. Considering that theaters have to take their cut of the take too profit margins on billion dollar movies may not be as much as most people think, unless they were made for peanuts like Joker. And usually marketing budgets comes from a different department of a company, which is why they are less known.