I told the manager I know at my local guitar center in Chicago area that I got my fractal ax8 and instead of saying that's nice, he said Kemper is light years ahead of fractal and that he tried it next to a kemper that a friend has. I did not argue with him. He is a rude ignorant moron wanna be. I own both a Fractal and a Kemper, he doesn't.. Hes been saving for a kemper for the past 2 years. Pretty sad that it takes the top manager at guitar center to save $2000 in 2 years, lmfao.... They are both great units and pros and cons to both. But no way in hell is kemper light years ahead of fractal.