Relax people! Nobody ist taking your AxeFx away.
In order to to enjoy a Kemper you have to be open minded at first. I am always reading something about the look of the amp. Yes - it looks odd when you see it the first time. But if somebody would offer me a rack version, I wouldn't swap. I wouldn't like a Tiny Terror or a Mesa Transatlantic or any other "lunchbox" amp in a rack format. That's how you should see the Kempers look. It is something like a real small amp top. And it can be used as something like that.
You have direct access to most of the parameters, just like with a real amp. You have a big high resolution display which supports you with additional information when dialing parameters. You have a god sound right away without tweaking. But you can tweak quite a lot if you wish to.
For studio productions you can setup an amp with microphones and then record with your real amp. If you want to replace a track month later, you just use your profile. Because you could have problems to get the amp miked up exactly the same way.
There are many purposes you can use the Kemper. But the same is to say about the AxeFx. If you like one better than the other it is up to you. Nobody has to defend their own equipment. Nobody is taking over. The only thing what happened (since they released the product this week) the AxeFx has competition - finally!
Because competition will bring progress, improvement and decreasing prices. That saying I would like to remark that the AxeFx is quite a bit too expencive for my taste!
Better times ahead for all AxeFx AND Kemper fanboys.
P.S.
I also agree, that there is too much talking about something what just hit the market a few days ago. Let's wait and see (hear).
Happy New Year to everybody.
Keep on rocking - the music is inside of YOU - not in a Kemper, not in an AxeFx. It's just helping to let it out!!