chapelizod
Inspired
For all we know, there is a very large pool of people willing to pay an extra $400, particularly if their only other option is to get on a long waiting list. It'll be interesting to see how long it takes the first people who get coupons to be able to use them. I would have liked to see a larger price difference (maybe $1000+) to make the waiting list a clearer choice for more people, but that's just me.
I imagine the trick is to price it high enough that some people will still buy at the higher price, while the rest are content to wait.