I know probbaly posting this on the Fractal Forum might get biased answers, but I really just wanna bring up something I have noticed very recently with some bands. And would like to see what everone thinks about it. So I frequent watching alot of rig rundowns. I like to see what everyone is using, but when I see bands going digital I have seen a bigger influx of Kemper with people. Now I believe they just wanna use the profiler is because they already have very exdpensive heads , and don't wanna bring them on tour. Or Kemper must be offering some insanse discount to their artist to get them to switch. I even have notice some musicans who were using axe fx have switched. Some examples that I have seen who have switched is Sabaton who used Ax8s live to using Kemper Racks. And I just heard an interview from 2016 with Dino from Fear Factory discussing his amp set up. He even fumbles almost saying Axe Fx instead of Kemper. Now obviously the flipside you have bands like Metallica and who use them exclusivey. I love my Axe , and don't wanna switch. But would love to just get a general discussion of why this is occuring.