I used to work for a company that moved away from its core products in an effort to diversify. Sales were steady, but the top management wanted growth quarter after quarter. Thus, trying to develop and market an assortment of products that had nothing to do with what we were known for began to occupy more and more of our time. Feedback from customers was a constant stream of "Gee, I really wished you still made 'product x' you have made for twenty years. I finally have a job where I can afford it." However, we kept pushing products we knew little about for new markets we did not understand.
That company is no longer in business.
I understand the need to change with the times, but straying to far from one's core business is almost always a recipe for disaster. If Marshall wanted to diversify, they should have considered logical MI products - PA systems, studio monitors, amp plugins, affordable modeling amps, etc.
That company is no longer in business.
I understand the need to change with the times, but straying to far from one's core business is almost always a recipe for disaster. If Marshall wanted to diversify, they should have considered logical MI products - PA systems, studio monitors, amp plugins, affordable modeling amps, etc.