That sounds so rehearsed, I'm sure he said it a hundred times in front of a mirror before the interview.
I probably could have formatted better to make it clearer, but the line about "The hardware, the gorgeous curves of the maple carved-top..." was from the comment on the Marketplace.org website, not the CEO. The CEO himself didn't have much of an answer to the question "What is it about a Gibson?", not even a rehearsed line or a marketing quote.
EDIT: I went back and listened again. Here's my transcription of that exchange:
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INTERVIEWER: "...I want you to tell me what it is about a Gibson that's special, right, 'cause you can get a Fender, and you can get a zillion other types of guitars; why a Gibson? Gimme the pitch."
CEO: "Well, uh, this is our two thousand and, uh, fifteen model, you can see... I will describe it for the radio audience... but you're gonna do what's called a "sightline", which is look down the fret. And so what you wanna do is be relatively flat, and you can see this is... pretty incredibly great. And if you ever did that on less expensive guitars you'd notice... clearly... uh, the difference. And then you would play it without an amplifier, because you're really hearing the guitar... [blues licks]... I usually play a pick...[sic]"
INTERVIEWER: "So you want to hear it without the electronics, basically."
CEO: "Yeah, because that's the guitar. Once you start putting it through other stuff, uh, as Les said, you know, you can't get better than the source."
INTERVIEWER: "Alright, so here's the fundamental question, right: why... if what you want to hear is the guitar and not the amplification, why are electric guitars important, if that makes any sense?"
CEO: "Well... because... music needs to be loud! [laughter] I would not be able to to play in front of you, this loud, right?"