The origins of using dirt pedals in front of amps comes from a time before amps had channel switching, boost switching, hi gain preamp circuits, etc.
So it was a way to go from clean to dirty with a single foot press. Or boost your volume and dirt at the same time for a solo.
Some of the records made using these pedals became iconic. That started the craze where other people started using the same thing.
For me it ultimately boils down to the resulting tone and personal taste. In a box like the Fractal, there are multiple ways to change the apparent amp gain with or without using a virtual dirt pedal. You can control every aspect of volume vs. gain too. So really its about what you prefer.