The studies in that wiki link actually indicate that articles with a question mark in the title are more likely to have “yes” as the answer.
And answering the question, “is this article clickbait” with a reference to Betteridge’ Law seems like a poor way to start out. Clearly it makes more sense to start out by defining clickbait.
From Wiki’s page on clickbait, here are a few defining characteristics:
- Misleading
- Deceptive
- Sensationalized
- Has an element of dishonesty
- Uses enticements that do not accurately reflect the content
- “The term can also be misused when viewers complain about an enticing thumbnail or title, as with a sexually provocative image. But if the image or title accurately reflects the content delivered upon click-through, then this is an example of simple enticement. Without the element of deception, it does not qualify as clickbait.”
- A defining characteristic of clickbait is misrepresentation in the enticement presented to the user to manipulate them to click onto a link.
A couple other definitions referenced in the wiki:
“While there is no universally agreed-upon definition of clickbait,
Merriam-Webster defines clickbait as "something designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest."
[7] Dictionary.com states that clickbait is "a sensationalized headline or piece of text on the Internet designed to entice people to follow a link to an article on another web page."”
I think some people just like to call any enticing title clickbait these days. But clickbait has a negative connotation and not any headline/title that’s enticing is worthy of such negativity IMO.
On this title specifically, he posits a question based on a commonly mentioned complaint/fear about the FM3 (DSP/CPU limitations), implying that the video will seek to answer the question. In the video he loads up a bunch of stuff in a preset giving a pretty decent example. My takeaway is that he doesn’t think it’s underpowered in general, but that you can hit the CPU cap and that some users
might find that underpowered for their needs. I see absolutely no elements of deception or misrepresentation.
Is it an enticing title? Yes.
Is it provocative? Ehhh...maybe.
Is it clickbait. Absolutely not.